Cheonjo is a total solution media company providing digital information display and digital signage solutions deploying various multimedia contents on a large screen with TFT-LCD, and encompasses digital contents and systems for the coming digital broadcasting era.

01 Background

Digital signage provides various information and advertisements replacing the existing analog billboards such as posters, information signs, and signboards with digital displays. Contents can be controlled via network, and effectively delivers advertising content and increase customer attention.

In line with the rapidly changing digital environment, Cheonjo decided to introduce a remote solution to create an environment that provides content optimal for advertisements and promotions as a digital information display in various environments such as stores, public places, and shopping malls.

02 Usage

Large billboard advertisements on major highways or in areas with high foot traffic are advertising means that require a high daily maintenance cost. In the past, digital signage delivered pre-fabricated information only, but now it can perform personal media functions through two-way communication by combining with a touch panel, etc. Thanks to this advancement, it is receiving attention as a means of interactive communication.

In addition, the use of signage is increasing day by day in locations such as movie theaters and restaurants. Advertising on digital signage incurs high costs and it is critical for both provider and customer to have advertisement stopped due to a system error. To tackle this, RemoteView is used to monitor the device in real time and to respond immediately in case of a failure.

03 Results

Signage installed in general stores has a built-in dedicated media player for smooth operation, but signage installed in hot spots or major highways with a large traffic does not have a one, making it difficult to manage and operate.

To this end, Cheonjo installed the RemoteView agent to view the advertisement playback on the outdoor billboard, monitoring the device status in real time from the office. This ensures that the advertisement playback is not interrupted as the continuity of it is very important for outdoor advertisements with high per-advertising costs. After the introduction of RemoteView, advertiser satisfaction and corporate credibility have increased with minimal interruption and pro-active resolution.